Packaging Design | Illustration | Branding
Project Overview
Little Artist is a conceptual colored pencil set designed to inspire creativity and self-expression in children ages 6–12. The project draws visual and thematic influence from four iconic artists — Vincent van Gogh, Jackson Pollock, Piet Mondrian, and Edvard Munch — with each set reflecting their unique color palettes, emotional tones, and artistic styles.
Little Artist is a conceptual colored pencil set designed to inspire creativity and self-expression in children ages 6–12. The project draws visual and thematic influence from four iconic artists — Vincent van Gogh, Jackson Pollock, Piet Mondrian, and Edvard Munch — with each set reflecting their unique color palettes, emotional tones, and artistic styles.
Design Objective
As a graphic designer and illustrator, my goal was to develop a packaging system that not only visually engages children but also introduces them to foundational art movements. The design merges educational value with vibrant, character-driven storytelling to foster creativity based on emotion and personal expression.
As a graphic designer and illustrator, my goal was to develop a packaging system that not only visually engages children but also introduces them to foundational art movements. The design merges educational value with vibrant, character-driven storytelling to foster creativity based on emotion and personal expression.
Key Features
Artist-Inspired Visual System
Each color set is designed to reflect the aesthetic identity of a master artist, integrating their distinct use of color, rhythm, and emotion into playful, age-appropriate packaging.
Each color set is designed to reflect the aesthetic identity of a master artist, integrating their distinct use of color, rhythm, and emotion into playful, age-appropriate packaging.
Custom Typography & Logo Design
The Little Artist logo and type system were hand-crafted to reflect the brand’s creative, youthful spirit — balancing legibility with artistic flair and child-friendly appeal.
The Little Artist logo and type system were hand-crafted to reflect the brand’s creative, youthful spirit — balancing legibility with artistic flair and child-friendly appeal.
Illustration & Character Development
All animal characters were illustrated from original sketches developed through field research at the New Jersey Zoo. The result is a set of anatomically informed, whimsical mascots that represent personality and emotional range, helping children connect to each set's mood and theme.
All animal characters were illustrated from original sketches developed through field research at the New Jersey Zoo. The result is a set of anatomically informed, whimsical mascots that represent personality and emotional range, helping children connect to each set's mood and theme.
Packaging & Layout
The structural design emphasizes shelf appeal and usability. Intuitive color coding, bold layouts, and well-balanced negative space help attract both kids and parents, while keeping the experience fun, accessible, and educational.
The structural design emphasizes shelf appeal and usability. Intuitive color coding, bold layouts, and well-balanced negative space help attract both kids and parents, while keeping the experience fun, accessible, and educational.
Outcome
Little Artist is more than a colored pencil set — it’s a visual entry point into the world of fine art, creative identity, and emotional expression. This project showcases my ability to combine illustration, branding, and packaging design into a cohesive product that is both functional and emotionally engaging for a young audience.
Little Artist is more than a colored pencil set — it’s a visual entry point into the world of fine art, creative identity, and emotional expression. This project showcases my ability to combine illustration, branding, and packaging design into a cohesive product that is both functional and emotionally engaging for a young audience.
